UGC Hub
Welcome to the Pupsak family
Everything you need to create authentic, on-brand content that performs. Read this in full before you film anything.
Brand identity
Get familiar with how Pupsak looks, sounds, and feels before you pick up your phone.
Keep these colours in mind when choosing your filming environment and clothing.
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- ✦Warm and confident, never loud or salesy
- ✦Speak to dog owners who treat their pets as family
- ✦Quality-forward — we are premium, carry that energy
- ✦Grounded and real. Authentic moments over polished scripts
- ✦No over-the-top excitement. Let the product speak for itself
Never name a competitor brand directly — not in comparison, not in jest, not at all.
You can say "the best dog bed on the market." You cannot name or show any competing product.
Our products
Four product ranges. Know what you have before you film.
Cozy Pod
Signature round corduroy bed. Deep cushioned walls, plush inner. Small (65cm), Large (100cm), XL (120cm).
Standard Dog Bed
Classic flat corduroy bed. Deep-fill foam inner, removable washable cover. Two sizes available.
2-Step Pup Step
Two-step corduroy steps. Helps small and senior dogs access furniture safely, without joint strain.
3-Step Pup Step
Three-step corduroy steps for higher furniture or dogs needing a more gradual climb.
Do's and don'ts
These determine whether we can use your content. Read carefully.
- ✓Film in a real home with natural light — living rooms, bedrooms, gardens
- ✓Let your dog lead the shot. Calm, relaxed energy is what we're after
- ✓Make sure the Pupsak label is visible in the shot at all times
- ✓Wait 24 to 48 hours after receiving the bed — let the foam fully expand and redistribute it evenly inside the cover
- ✓Ensure the bed looks pristine, full, and well-shaped before filming
- ✓Keep zip seams facing downward and out of shot at all times
- ✓Use clean, clear audio
- ✓Film in portrait 9:16 for Reels and TikTok
- ✕Never show a zip facing upwards. Content with an upward zip will be rejected and a reshoot requested
- ✕Never film the bed immediately after unboxing — it will look flat and cheap
- ✕Never show any other dog bed, blanket, or dog product from any other brand
- ✕Never name a competitor brand — not in comparison, not in jest, not at all
- ✕Never film in chaotic, messy, or cluttered environments
- ✕Never use background music without prior approval
- ✕Never put a dog outfit or accessory in the video without written approval first
- ✕Never use shaky, poorly lit, or out-of-focus footage
The hard rules
Break any of these and we will not be able to use your content.
Zip position
Zips must always face down and never appear in shot. Any video showing an upward or visible zip will be returned for a reshoot.
No competitor brands
Zero tolerance. Never name, show, or imply any competitor product — including logos, packaging, or any identifiable rival item in the background.
Bed must be fully expanded
Wait 24 to 48 hours. Redistribute the foam so the bed looks full and structured. A flat bed will not be accepted.
Label must be visible
Viewers must clearly identify this as a Pupsak product. The branded label must appear in at least one shot.
No other dog products
Pupsak videos are exclusive to Pupsak. No other dog beds, blankets, or accessories may appear unless pre-approved in writing.
Approval before extras
Dog outfit? Unusual prop? Get written approval from us before you film. Never film and hope for the best.
Key selling points
These are the reasons people choose Pupsak over everything else. Work them naturally into your content.
2-year cover warranty
Every cover is backed by a 2-year manufacturing warranty. Seams, zips, fabric — any manufacturing defect is repaired for free or replaced. No questions asked.
5-year inner warranty
The inner — foam, seams, zips — carries a full 5-year warranty. No other dog bed brand in South Africa backs their product like this. It is a genuine differentiator.
Reducing landfill
Every Pupsak sold reduces pet product waste. Built to last years, not replaced every season. Buying Pupsak is a decision that extends beyond your dog.
Proudly made in South Africa
Every bed is manufactured in Cape Town using quality materials. When you buy Pupsak, you are supporting local craft and local jobs — not cheap offshore production.
5 years in business, thousands sold
Pupsak has been trusted by South African dog owners for over 5 years. Thousands of beds sold. Hundreds of verified reviews. Ask your audience to check them before they buy.
Real customer service
Real people behind the brand. If something goes wrong with a product, you contact Pupsak and they sort it. No chatbots, no runaround. That kind of service is worth talking about.
Script and concept ideas
These are starting points, not scripts. Take the idea, make it yours, and film it naturally.
7 dog hours = 1 human hour
Dogs experience time differently to us. Every hour you're at work is seven hours in dog time. So while you're gone for an 8-hour shift, your dog has lived through more than two full days. Where they spend that time matters.
You wouldn't sleep on a bad mattress for five years
Most people spend more on their own bedding than they do on their dog's. But a dog sleeps 12 to 14 hours a day — far more than we do. The bed they sleep on matters more, not less. Pupsak is the mattress upgrade your dog deserves.
The warranty no one else offers
Most dog beds have no warranty at all. Pupsak backs every cover for 2 years and every inner for 5 years. Lead with the warranty — it stops people mid-scroll because no competitor can say the same thing.
The unboxing wait — do it right
Use the 24 to 48 hour foam expansion period as content. Film the bed when it arrives, then film it again after it has fully expanded. The transformation is visual proof of the quality inside. Show the before and after.
Cape Town made — buy local
There is a growing movement of South Africans choosing to support local brands over imported alternatives. Pupsak is proudly Cape Town-made. That story resonates with audiences who care about where their money goes.
Read the reviews
Pupsak has been in business for over 5 years and has sold thousands of beds. The review base is real, deep, and positive. Direct your audience to read them. Social proof from real customers is more powerful than anything you can say.
Video reference
Study these before you film. Good content has a feeling — you will know it when you watch it.
Dog genuinely using the bed in a real home. Calm atmosphere. Natural light. Label visible. Bed full and premium. No forced reactions. The product earns the camera time.
▶ Watch reference videosFlat or under-expanded bed. Zip visible in frame. Cluttered background. Scripted voiceover. Competitor products in shot. Poor lighting that hides the corduroy texture.
▶ Watch to avoid mistakesYour creator brief
Deliver on every item below and we can move fast.
Video specs
Timeline
- ✓Bed is fully expanded and foam is evenly distributed inside the cover
- ✓Zip is facing downward and not visible in any shot
- ✓Pupsak label is clearly visible in at least one shot
- ✓No competitor products, brands, or items visible anywhere in the video
- ✓Video is 9:16 portrait format, minimum 1080p resolution
- ✓Audio is clean with no distracting background noise
- ✓No other dog products in shot unless pre-approved in writing
- ✓File delivered via Google Drive or WeTransfer before Day 14
Questions or need approval for something?
Contact us before you film. Always get written confirmation first. Reach us at info@pupsak.co.za
Pupsak UGC Creator Hub · For creator use only · Not for redistribution